• Address: Perrysburg, OH 43552 (map)
• Date Posted: 10/27/09

Dear Hiring Manager,

I am interested in working for a manufacturer as a Marketing professional assisting in product development and branding development.

My attributes include success driven, results oriented, clarity of message, proactive approach, creative problem solver, 360º view of brand, ownership of projects and the proven ability to work independently while keeping intact the team spirit of our shared goals and successes.

I have expert experience in management, brand development, project management, graphic design, photography, ad campaign development, copy writing, press releases, event planning, web site design and customer service.

Best Regards,
Charles E. Ames II

ameschuck@yahoo.com
Portfolio: http://www.flickr.com/photos/chuckames

OBJECTIVE
My drive is to obtain a position within a company where I can excel and best utilize my professional experience. With my knowledge of marketing and sales, I offer a broad range of capabilities and successful outcomes that will bring a positive and financially beneficial solution to an employer.


OVERVIEW
Accomplished, marketing/sales professional with broad retail and business-to-business experience, encompassing strategic planning, brand definition, market positioning, creative development, proposal presentations, product demonstrations, media planning, interactive marketing, public relations, marketing promotions, product training, event planning and visual merchandising.

I possess the ability to work independently and in a cross functional team environment with the skill set to provide creative, innovative and forward-thinking solutions. Focused on achieving success through continuous improved business performance.


POSITIONS HELD
Marketing Manager
Senior Art Director
Senior Designer
Art Director
Graphic Arts Coordinator


SKILLS/EXPERIENCE
• Marketing Department Head of Multimillion Dollar Company
• Manager and Delegator
• Familiar with P&L and ROI Justification
• One-on-one Presentations to Executives and Small Business Owners
• Product Management/Design
• Brand Development and Brand Positioning
• Innovative Approach to Problem Solving
• Supervisor and Job Coach
• Concept to Delivery Project Follow Through
• Procurement of Services, Media and Production
• ISO 9001 and Continuous Quality Improvement Trained
• Attended Driving Up Sales – Relationship Selling
• Adobe CS2 Suite, Word, Powerpoint, Excel, Outlook and various editing software
• Patent Pending Product Design
• Received 3 Nominations for Manufacturer of the Year

CASE STUDIES:
• Currently developing branding for a 30 year old major private label frozen foods manufacturer in NW Ohio. I am designing new product specifications sheets, product catalog, trade shoe booth graphics, trade show invitations, newsletter, brochures, sales kits, packaging, web site and social network.

• Developed and implemented all marketing strategies and brand positioning considerations. 
The new marketing direction and redefinition resulted in a gain of 18% in annual sales and 
a 20% increase in profit margin. This was the first increase in sales in four years and the worst economy in decades.

• Developed international distributors in 8 countries that previously had no representation. Created marketing support materials and press releases to assist in the growth of those markets.

• Researched and developed a network of grass roots consumer marketing methods that created a ground swell of brand support and vital marketing data that led to a patent pending product design that will forever alter the way many manufacturers are measured.

• Responsible for playing key role in signing Sky Bank as the first client of record for agency. Developed creative strategy behind the Sky Bank account up to the merger with Huntington Bank. Recognized for the line ”All My Financial Needs, One Sky” as well as all creative behind the advertising campaign both business-to-business and business-to-consumer in, Banking, Wealth Management and Insurance.

• Developed new brand identity for the credit union Toledo Area Community Credit Union, since merged with other large credit union and is now Directions. Developed and produced the “Free Yourself” advertising campaign that created an increase in new customer growth by 24%. Responsible for strategies that were effective in communicating an atmosphere of trust and understanding that resulted in the growth.

• Developed new high-end aftermarket brand for a major Japanese OEM brake manufacturer, 
Pro-ACT, as well as a line for the import repair market and a line of remanufactured brake calipers. Projects include package design, product specification manuals, point of sale posters, counter displays, launch materials and merchandise, trade show booth design and layout, installation sheets and more.


EDUCATION
1982-1985 Columbus College of Art & Design – Advertising Design/Marketing


WORK HISTORY
2007 – 2009 Glow Industries Inc.
A 24 year old company, $10.5 million, international importer, distributor and manufacturer.

2002 – 2007 Hart Associates
40 year old company, $5 million, top 5 B2B agency in the country, local and national accounts.

1999 – 2002 Academy
45 year old Toledo Ad Agency specializing in automotive aftermarket both B2B and B2C.

1998 – 1999 Charleston Area Medical Center
CAMCARE owns 3 hospitals and an HMO, largest private employer in the state of West Virginia.

1990 – 1998 Forma Scientific Inc.
55 years old, $95 million annual sales, international manufacturer of life science equipment.

1988 – 1990 Fahlgren
$150 million advertising agency headquartered in West Virginia.

1986 – 1988 D&S Communications
Full service advertising agency located in Mansfield, Ohio.